Presentation
Attribute Satiation - An Exploratory Analysis of the Construct
Association of Marketing Theory and Practice Annual Conference (AMTP)
Document Type
Presentation
Presentation Date
3-1-2008
Disciplines
Location
Savannah, GA
Citation Information
Linda G. Mullen and Hemant Patwardham. "Attribute Satiation - An Exploratory Analysis of the Construct" Association of Marketing Theory and Practice Annual Conference (AMTP) (2008) Available at: http://works.bepress.com/linda_g_mullen/41/