The majority of individuals with alcohol-related problems, often referred to as problem drinkers, have problems that are not severe. Although brief outpatient interventions have been shown to be efficacious for problem drinkers, appropriate services are lacking because most existing treatments were developed for more severely dependent alcohol abusers. Problem drinkers view traditional treatments as overly intensive and as having an unnecessary requirement of abstinence. Furthermore, the confrontational nature of the treatment elicits resistance. An alternative service delivery model, stepped care, emphasizes identifying and offering relevant services to problem drinkers in primary health care settings. Providing relevant services for problem drinkers could have considerable public health benefits.