Customers for Life: Marketing Oral Health Care to Older AdultsJournal of the California Dental Association
ISBN or ISSN1043-2256
Publication Date / Copyright Date1-1-1999
AbstractRespect for and awareness of the needs of older patients from dental office staff will help such patients feel welcome in a practice. Marketing to older patients is built upon this foundation. In addition, there are other strategies for internal and external marketing aimed at older people. This article addresses the concept of turning aging patients into "customers for life.
Citation InformationLinda C. Niessen. "Customers for Life: Marketing Oral Health Care to Older Adults" Journal of the California Dental Association Vol. 27 Iss. 9 (1999) p. 724 - 727
Available at: http://works.bepress.com/linda-niessen/119/