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Article
Customers for Life: Marketing Oral Health Care to Older Adults
Journal of the California Dental Association
  • Linda C. Niessen, Nova Southeastern University
ISBN or ISSN
1043-2256
Publication Date / Copyright Date
1-1-1999
Peer Reviewed
1
Abstract
Respect for and awareness of the needs of older patients from dental office staff will help such patients feel welcome in a practice. Marketing to older patients is built upon this foundation. In addition, there are other strategies for internal and external marketing aimed at older people. This article addresses the concept of turning aging patients into "customers for life.
Disciplines
Citation Information
Linda C. Niessen. "Customers for Life: Marketing Oral Health Care to Older Adults" Journal of the California Dental Association Vol. 27 Iss. 9 (1999) p. 724 - 727
Available at: http://works.bepress.com/linda-niessen/119/