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Article
Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda
Journal of Macromarketing
  • Catherine Banbury, Saint Mary's College of California
  • Linda Herkenhoff, Saint Mary's College of California
  • Saroja Subrahmanyan, Saint Mary's College of California
SMC Author
Linda Herkenhoff, Saroja Subrahmanyan
Status
Faculty
School
School of Economics and Business Administration
Document Type
Article
Publication Date
1-1-2015
Description/Abstract

The Batwa of Buhoma, Uganda, a remote hunter-gatherer community were evicted from their forest in 1992 in order to provide a sanctuary for the mountain gorillas. Based on individual and group interviews, this commentary provides a case study that describes how the Batwa now address their basic needs, and how they participate in the formation of subsistence markets and microenterprises. In positioning this study, four types of subsistence economies are identified: nature-based, nonprofit-based, market-based, and hybrid. In addition, different types of subsistence markets are identified, namely, within community and cross community markets. This then raises several questions for future research and for subsistence communities like the Batwa’s regarding how to achieve sustainability.

Keywords
  • hunter-gatherers,
  • subsistence markets,
  • subsistence economies,
  • sustainability,
  • indigenous communities,
  • macromarketing
Scholarly
Yes
Peer Reviewed
1
DOI
10.1177/0276146714528954
Disciplines
Original Citation

Banbury, C., Herkenhoff, L. and Subrahmanyan S. (2015) Understanding different types of subsistence economies: The case of the Batwa of Buhoma, Uganda," Journal of Macromarketing, June Vol. 35 (2), pp. 243-256, doi:10.1177/0276146714528954

Citation Information
Catherine Banbury, Linda Herkenhoff and Saroja Subrahmanyan. "Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda" Journal of Macromarketing Vol. 35 Iss. 2 (2015) p. 243 - 256
Available at: http://works.bepress.com/linda-herkenhoff/38/