Recent dialogues in geography and the social sciences have reminded researchers of the extent to which academic and policy knowledges are socially and spatially embedded-that is, they circulate through formal and informal systems of publishing, exchange, commodification and cultural influence. Academic and policy knowledges are, in short, very much a part of the creative economy. In light of this, our paper surveys knowledges of the creative economy itself, as reflected in a geography of industry reports and government policy statements in selected Asian countries. Using a post-positivist framework adapted from diffusion theory, we critically interpret the circulation, mutation and adaptation of knowledges of the creative economy, claims to its significance, areas of emphases and notable silences.