"The Effects of Advertising and Brand Value on Future Operating and Market Performance" by LiLi Eng

Selected Works of LiLi Eng

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The Effects of Advertising and Brand Value on Future Operating and Market Performance

Journal of Advertising

LiLi Eng, Missouri University of Science and Technology
Hean Tat Keh

Department(s)

Business and Information Technology

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

Publication Date

1-1-2007

Publication Date

01 Jan 2007

Disciplines

Business and
Computer Sciences

Citation Information

LiLi Eng and Hean Tat Keh. "The Effects of Advertising and Brand Value on Future Operating and Market Performance" Journal of Advertising (2007) ISSN: 0091-3367
Available at: http://works.bepress.com/lili-eng/34/