The study analyses how the Philippines’ national Child Friendly Movement, which has engaged government, NGOs, civil society, children and UNICEF, has enhanced the capacity of local governments, communities and young people to fulfil the rights of the poorest children. The study uses participatory methodologies and reflects the viewpoint of children and the community. It reveals that in areas where the Child Friendly Cities strategy was adopted, greater attention is paid to the most excluded and vulnerable groups and interventions are developed on a wider spectrum of children’s rights. Beyond providing insights on concrete ways in which child rights are bring promoted at local level, it provides recommendations on how the fulfilment of child rights can be further enhanced by municipal governments.