Opening the Doors to a Global Classroom: An International Social Media Collaboration ￼NACTA Journal (2013)
AbstractA social media platform (ValuePulse) linked California agribusiness undergraduates in a marketing class to students in a marketing course in Ireland. The social media platform was used to create a combined group allowing students in both classes to contribute to discussion board posts on current news articles related to marketing. Instructors from each course alternatively posted articles. A survey tool was used to gauge student perceptions of the experience. Results were compared to a control group of California undergraduates using the same social media platform to discuss articles related to their courses, but without the international contingent. Survey results show an increased level of engagement by the international collaboration group. A greater proportion of students in the international collaboration said they learned from their classmates’ comments on the discussion board (73% to 86%) and said that they found the experience rewarding. These results are consistent with prior studies on the internationalization of higher education classrooms and suggest vast potential associated with the incorporation of technology-aided global classrooms.
- social media,
- higher education
Publication DateSeptember, 2013
Citation InformationLindsey Higgins, Marianne McGarry Wolf and Ann Torres. "Opening the Doors to a Global Classroom: An International Social Media Collaboration ￼" NACTA Journal Vol. 53 Iss. 3a (2013)
Available at: http://works.bepress.com/lhiggins/6/