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Does Family on a Label Increase Purchase Interest for a Wine, or Just Cause a Halo Effect?
6th Annual American Association of Wine Economists: Princeton, NJ
  • Marianne McGarry Wolf, California Polytechnic State University, San Luis Obispo
  • Lindsey Higgins, California Polytechnic State University, San Luis Obispo
  • Mary Rice, California Polytechnic State University - San Luis Obispo
Publication Date
6-7-2012
Disciplines
Citation Information
Marianne McGarry Wolf, Lindsey Higgins and Mary Rice. "Does Family on a Label Increase Purchase Interest for a Wine, or Just Cause a Halo Effect?" 6th Annual American Association of Wine Economists: Princeton, NJ (2012) p. 1 - 4
Available at: http://works.bepress.com/lhiggins/5/