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Selected Works of Leslie E. Koppenhafer
Presentation
Who Washes a Rental Car? Contamination as a Barrier to Renting
Association for Consumer Research Conference (2013)
  • Leslie Koppenhafer, University of Oregon
Abstract
This research examines contamination as a barrier to renting. Participants evaluated a car rental where cleaning supplies were explicitly/not described and evidence of prior user was present or absent. Participants viewed the company more favorably and were willing to pay more when the prior user was not made salient.
Disciplines
Publication Date
October 5, 2013
Citation Information
Leslie Koppenhafer. "Who Washes a Rental Car? Contamination as a Barrier to Renting" Association for Consumer Research Conference (2013)
Available at: http://works.bepress.com/leslie_koppenhafer/2/