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Article
Network engineering for C-Commerce innovation: the role of trust
ECU Publications Pre. 2011
  • Mark Brogan, Edith Cowan University
  • Leisa Armstrong, Edith Cowan University
Publication Date
1-1-2007
Document Type
Conference Proceeding
Publisher
IADIS Press
Faculty
Computing, Health and Science
School
Computer and Information Science
RAS ID
5359
Comments
This article was originally published as: Brogan, M. P., & Armstrong, L. (2007). Network engineering for C-Commerce innovation: the role of trust. Proceedings of IADIS International Conference -eCommerce 2007. (pp. 280-285). Algarve, Portugal. IADIS Press. Original article available here
Abstract

The idea that social networks play an important role in knowledge diffusion of innovation has a long pedigree in innovation theory. In his Diffusion of Innovation (DOI) theory, Rogers (1995) argued that in the information network of the organization, managerial champions and opinion leaders could affect both organizational acceptance and also the velocity of adoption of innovation. In Small to Medium Enterprise (SME) C-commerce innovation, the role of such social factors has been understood in terms of ‘embedded network structure’ (Braun, 2003) that impacts on clustering behavior. This article explores the use of quantitative Social Network Analysis (SNA) to model the nature and consequences of relations based on trust in a Small to Medium Size Tourism Enterprise (SMTE) C-commerce innovation case study context.

Disciplines
Citation Information
Mark Brogan and Leisa Armstrong. "Network engineering for C-Commerce innovation: the role of trust" (2007)
Available at: http://works.bepress.com/leisa_armstrong/6/