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Exploratory Study on Users’ Behavior: Smartphone Usage
AMCIS 2011 Proceedings - All Submissions
  • Leigh A. Mutchler, Mississippi State University
  • J.P. Shim, Mississippi State University
  • Dustin Ormond, Mississippi State University
Diffusion of Information Technology
Publication Date
Communication technologies have advanced at unprecedented rates each year. Together with these advances in technology,the Smartphone has emerged and has experienced a dramatic increase in worldwide use. In fact, Smartphones have becomethe “all-in-one” device or the “Swiss army knife” as they provide mobile access to voice, video, data, and imagecommunications. Even though Smartphones have brought many challenges, the advantages appear to far outweigh thedisadvantages. The purpose of this research in progress is to explore what motivates individuals to use Smartphones. Throughexploration using both qualitative and quantitative research techniques, this study will categorize current Smartphone usageand examine usage differences between age groups, gender, experience, and other constructs.
Citation Information
Leigh A. Mutchler, J.P. Shim and Dustin Ormond. "Exploratory Study on Users’ Behavior: Smartphone Usage" (2011)
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