Exploratory Study on Users’ Behavior: Smartphone UsageAMCIS 2011 Proceedings - All Submissions
TrackDiffusion of Information Technology
AbstractCommunication technologies have advanced at unprecedented rates each year. Together with these advances in technology,the Smartphone has emerged and has experienced a dramatic increase in worldwide use. In fact, Smartphones have becomethe “all-in-one” device or the “Swiss army knife” as they provide mobile access to voice, video, data, and imagecommunications. Even though Smartphones have brought many challenges, the advantages appear to far outweigh thedisadvantages. The purpose of this research in progress is to explore what motivates individuals to use Smartphones. Throughexploration using both qualitative and quantitative research techniques, this study will categorize current Smartphone usageand examine usage differences between age groups, gender, experience, and other constructs.
Citation InformationLeigh A. Mutchler, J.P. Shim and Dustin Ormond. "Exploratory Study on Users’ Behavior: Smartphone Usage" (2011)
Available at: http://works.bepress.com/leigh_mutchler/1/