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Contribution to Book
Adaptive Mobile Web Browsing Using Web Mining Technologies
Business Web Strategy: Design, Alignment, and Application (2009)
  • Wen-Chen Hu, University of North Dakota
  • Yanjun Zuo, University of North Dakota
  • Lei Chen, Georgia Southern University
  • Chyuan-Huei Thomas Yang, Hsuan Chuang University
Abstract
Using mobile handheld devices such as smart cellular phones and personal digital assistants (PDAs) to browse the mobile Internet is a trend of Web browsing. However, the small screens of handheld devices and slow mobile data transmission make the mobile Web browsing awkward. This research applies Web usage mining technologies to adaptive Web viewing for handheld devices. Web usage mining is the application of data mining techniques to the usage logs of large Web data repositories in order to produce results that can be applied to many practical subjects, such as improving Web sites/pages. A Web usage mining system must be able to perform five major functions: (i) usage data gathering, (ii) data preparation, (iii) navigation pattern discovery, (iv) pattern analysis and visualization, and (v) pattern applications. This approach improves the readability and download speed of mobile Web pages.
Keywords
  • Adaptive mobile web browsing,
  • Web mining technologies
Publication Date
2009
Editor
Latif Al-Hakim and Massimo Memmola
Publisher
IGI Global
ISBN
9781605660257
DOI
10.4018/978-1-60566-024-0.ch010
Citation Information
Wen-Chen Hu, Yanjun Zuo, Lei Chen and Chyuan-Huei Thomas Yang. "Adaptive Mobile Web Browsing Using Web Mining Technologies" Business Web Strategy: Design, Alignment, and Application (2009) p. 198 - 207
Available at: http://works.bepress.com/lei-chen/53/