Article
Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data
Agricultural and Resource Economics Review
Document Type
Article
Disciplines
Publication Version
Published Version
Publication Date
1-1-2012
Abstract
Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.
Copyright Owner
Northeastern Agricultural and Resource Economics Association
Copyright Date
2012
Language
en
File Format
application/pdf
Citation Information
Lee L Schulz, Ted C. Schroeder and Katharine L. White. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data" Agricultural and Resource Economics Review Vol. 41 Iss. 2 (2012) p. 148 - 156 Available at: http://works.bepress.com/lee-schulz/20/
This is an article from Agricultural and Resource Economics Review 41 (2012): 260. Posted with permission.