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Presentation
Using Focus Groups for Operational Improvements
ACUHO-I Business Operations Conference (2013)
  • Larry D Long, Michigan State University
  • Laura Cole, Michigan State University
Abstract
Whether you are interested in revamping your programming model, your department website, or your housing sign-up process, focus groups can be a useful assessment approach for understanding the resident or guest experience and identifying areas of improvement. Using a case study approach, the presenters will explain how to conduct focus groups. They will also share lessons learned from their own experience in conducting focus groups.
Keywords
  • Focus groups
Disciplines
Publication Date
October 29, 2013
Citation Information
Larry D Long and Laura Cole. "Using Focus Groups for Operational Improvements" ACUHO-I Business Operations Conference (2013)
Available at: http://works.bepress.com/ldlong/37/