Using Focus Groups for Operational ImprovementsACUHO-I Business Operations Conference (2013)
AbstractWhether you are interested in revamping your programming model, your department website, or your housing sign-up process, focus groups can be a useful assessment approach for understanding the resident or guest experience and identifying areas of improvement. Using a case study approach, the presenters will explain how to conduct focus groups. They will also share lessons learned from their own experience in conducting focus groups.
- Focus groups
Publication DateOctober 29, 2013
Citation InformationLarry D Long and Laura Cole. "Using Focus Groups for Operational Improvements" ACUHO-I Business Operations Conference (2013)
Available at: http://works.bepress.com/ldlong/37/