"Business to Business Media Selection; Advertising Media Selection" by Lawrence Soley

Selected Works of Lawrence Soley

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Contribution to Book

Business to Business Media Selection; Advertising Media Selection

Wiley Encyclopedia of Marketing (2010)

Lawrence Soley, Marquette University
K. Krueger

Disciplines

Journalism Studies,
Mass Communication and
Public Relations and Advertising

Publication Date

2010

Editor

J. Sheth

Publisher

John Wiley & Sons

Citation Information

Lawrence Soley and K. Krueger. "Business to Business Media Selection; Advertising Media Selection" New YorkWiley Encyclopedia of Marketing (2010)
Available at: http://works.bepress.com/lawrence_soley/10/