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Presentation
Bringing Your Brand to Life, A Chicago Ideas Week Affiliated Presentation
I Imagine Studio and Midtown Athletic Club (2011)
  • Laurence Minsky, Columbia College Chicago
Abstract
Presented the process for developing the brand foundation elements and then the co-presenters discussed the development of the brand foundation for Midtown Athletic Case as a case study.
Keywords
  • Brand identity
Publication Date
2011
Citation Information
Laurence Minsky. "Bringing Your Brand to Life, A Chicago Ideas Week Affiliated Presentation" I Imagine Studio and Midtown Athletic Club (2011)
Available at: http://works.bepress.com/laurence_minsky/9/