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Article
Six Steps to Successful Sponsorships
Harvard Business Review (2011)
  • Laurence Minsky, Columbia College Chicago
  • William Rosen
Keywords
  • sponsorships
Publication Date
July 28, 2011
Citation Information
Laurence Minsky and William Rosen. "Six Steps to Successful Sponsorships" Harvard Business Review (2011)
Available at: http://works.bepress.com/laurence_minsky/5/