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Article
Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education
Journal of Communication (2011)
  • Sheila T. Murphy
  • Lauren B. Frank, Portland State University
  • Meghan B. Moran
  • Paula Patnoe-Woodley
Abstract

This study examined how 3 constructs—involvement with a specific character, involvement with the narrative (Green and Brock's construct of transportation), and viewers' emotional reaction to the narrative—produce entertainment-education (EE) effects. A pretest/posttest survey of 167 regular viewers measured the effects of exposure to a lymphoma storyline on a television drama, Desperate Housewives. Transportation or involvement with the narrative was the best predictor of change in relevant knowledge, attitudes, and behavior. Although involvement with a specific character has been hailed an important direct predictor of EE effects, a structural equation model indicated that character involvement may be more important for its ability to heighten transportation and emotion, which, in turn, produce changes in viewers' knowledge, attitudes, and behavior.

Disciplines
Publication Date
June, 2011
Citation Information
Sheila T. Murphy, Lauren B. Frank, Meghan B. Moran and Paula Patnoe-Woodley. "Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education" Journal of Communication Vol. 61 Iss. 3 (2011)
Available at: http://works.bepress.com/lauren_frank/9/