Article
Each Medium Tells a Different Story: The Effect of Message Channel on Narrative Persuasion
Communication Research Reports
Document Type
Post-Print
Publication Date
3-1-2017
Subjects
- Communication in medicine,
- Women's health services,
- Health disparities,
- Narration (Rhetoric),
- Health and race -- Psychological aspects,
- Cervical cancer -- Prevention
Disciplines
Abstract
Limited attention has been given to the medium of story presentation in this process of narrative persuasion. The present study (N = 243) fills this gap by directly comparing narrative involvement across print and audiovisual versions of the same cervical cancer-related story. The mediation analysis revealed that exposure to an audiovisual narrative was associated with higher levels of cognitive and emotional involvement than exposure to the exact same narrative in its printed form. Yet the higher levels of transportation in the audiovisual condition came at a price of enhancing psychological reactance, eliminating the relative advantage of the film narrative.
Rights
© 2017 Eastern Communication Association
Locate the Document
DOI
10.1080/08824096.2017.1286471
Persistent Identifier
http://archives.pdx.edu/ds/psu/19894
Citation Information
Published as: Walter, N., Murphy, S. T., Frank, L. B., & Baezconde-Garbanati, L. (2017). Each Medium Tells a Different Story: The Effect of Message Channel on Narrative Persuasion. Communication Research Reports, 34(2), 161-170.
NOTICE: this is the author’s version of a work that was accepted for publication in Communication Research Reports. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Communication Research Reports,34(2), 161-170.