This entry charts the important lines of research in the sociology of culture, a recently invigorated subfield within the field of sociology now claiming one of the largest memberships of any section within the American Sociological Association. The entry contends that the sociology of culture is not only distinguished by its empirical and methodological pluralism, but embraces five distinct conceptual frameworks oriented toward five distinct empirical research programs, namely lifeworld culture, organic culture, dispositional culture, produced culture, and media and communication culture. Given its reach, analytical sophistication, and ecumenicism, the sociology of culture has the potential to inform a broad spectrum of research into the contemporary phenomenon of digitized communication and media at the dawn of the digital revolution.