This article describes and critically examines the process of creating and performing alternative identities associated with a mythic band called “The Ethnogs.” Specifically, the authors tell individual narratives regarding their performances as rock stars, groupies, roadies, and security, and reveal the value of and the personal and institutional risks associated with these performances. The authors conclude by describing a line of scholarship represented by their project that they call “automythography,” the excavation of cultural myths through the critical reading of narrative accounts about a particular period or set of events.