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Selected Works of Lars Bergkvist
Book
Marketing Communications: Objectives, Strategy, Tactics
All Works
  • John R. Rossiter
  • Larry Percy
  • Lars Bergkvist
Link
Document Type
Book
Publication Date
8-21-2018
Disciplines
Indexed in Scopus
No
Open Access
No
https://openlibrary.org/books/OL28648283M/Marketing_Communications
Citation Information
John R. Rossiter, Larry Percy and Lars Bergkvist. Marketing Communications: Objectives, Strategy, Tactics. (2018)
Available at: http://works.bepress.com/lars-bergkvist/4/