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Faculty Selected Works of Larry Irons
Contribution to Book
Consumer Anthropology as a Framework for the Use of Ethnography in Market Research
(2012)
  • Jamie L. Gordon
  • Larry R. Irons
Disciplines
Publication Date
January 1, 2012
DOI
10.4135/9781452240558.N9
Citation Information
Jamie L. Gordon and Larry R. Irons. "Consumer Anthropology as a Framework for the Use of Ethnography in Market Research" (2012) p. 178 - 194
Available at: http://works.bepress.com/larry-irons/1/