Skip to main content
profile image
Faculty Selected Works of Lara Zwarun
Contribution to Book
Parallels: Jim Beam Marketing Campaign
Encyclopedia of Major Marketing Strategies (2013)
  • Lara Zwarun, University of Missouri-St. Louis
Link
Disciplines
Publication Date
2013
ISBN
9781414499222
Citation Information
Lara Zwarun. "Parallels: Jim Beam Marketing Campaign" Encyclopedia of Major Marketing Strategies (2013)
Available at: http://works.bepress.com/lara-zwarun/25/