Road traffic jams, roads construction works, maintenance activities, traffic incidents and other unplanned events represent a major concern in almost all countries that can result in considerable delays, higher fuel consumption, higher cost expenses and many other indirect effects which ultimately require immediate attention to alleviate such concerns that can influence the users. This was a motivation to combine mobile applications with traffic load analysis and develop an application that assists in giving drivers an access to traffic information, mainly road works and incidents, to help them better plan their daily journeys across the city. With this Mobile Application for the SAfety on Roads (MASAR), drivers can now stay in touch with latest information and traffic updates on the move in the Emirate of Abu Dhabi. MASAR is dedicated to making drivers journey as safe and reliable as possible. Where delays occur, MASAR wants to make sure that you can access information quickly and easily. Furthermore, drivers can now take advantage of free travel news through MASAR. The current version of the application allows drivers to check how the traffic is flowing on highways and roads in Abu Dhabi before they begin their journey. The app only provides information for roads that are managed within Abu Dhabi, which are detailed within Abu Dhabi Network Maps. The travel information covers unplanned incidents such as accidents and congestion, plus lane closures and other restrictions due to improvement works. As future enhancements, the team is planning to covers all United Arab Emirates roads and makes the application compatible with almost all mobile phone platforms. © IFAC.