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Article
Reinventing Libraries for the Next Generation of Library Users
Georgia Library Quarterly
  • La Loria Konata, Georgia State University
Publication Date
10-1-2009
Abstract
The article calls for the need to reinvent libraries for the next generation of library users. It stresses the value of being able to provide customer satisfaction, building and maintaining loyalty as well as resolving customer complaints so as to compete with other libraries. It also points out the importance of branding as a marketing strategy and encourages libraries to adhere to the liaison model or subject specialist model in providing specialized service. Also suggested are steps for marketing library services.
Citation Information
La Loria Konata. "Reinventing Libraries for the Next Generation of Library Users" (2009)
Available at: http://works.bepress.com/laloria_konata/3/