Recent claims that spiraling players' salaries doom the demand for Major League Baseball (MLB) make studies like Knowles et al. (1992) especially timely and useful. By following the lead of past writers--most notably Quirk and El Hodiri (1974)--Knowles et al. proxied the demand for MLB with game attendance and (like Quirk and El Hodiri) reported that attendance is maximized when the home team is slightly favored.