In the fall of 2005, a survey of 325 horse owners in Nevada was conducted. The survey asked horse owners to rate the importance of cool season hay (such as Timothy or Garrison) characteristics in their purchasing decisions. Respondents were also asked to provide the per ton price paid in 2004, as well as the number of tons purchased. With the use of a hedonic pricing model, it was possible to estimate the value of each individual characteristic of cool season hay in terms of dollars per ton. A hedonic pricing model is used to determine the value of individual components of a commodity, such as the value of the digestibility and nutritional content of hay. The model uses pricing data and linear regression to determine the individual values of each commodity characteristic. In the fall of 2005, a survey of 325 horse owners in Nevada was conducted. The survey asked horse owners to rate the importance of cool season hay (such as Timothy or Garrison) characteristics in their purchasing decisions. Respondents were also asked to provide the per ton price paid in 2004, as well as the number of tons purchased. With the use of a hedonic pricing model, it was possible to estimate the value of each individual characteristic of cool season hay in terms of dollars per ton. A hedonic pricing model is used to determine the value of individual components of a commodity, such as the value of the digestibility and nutritional content of hay. The model uses pricing data and linear regression to determine the individual values of each commodity characteristic.