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Presentation
An Integrated Technology Acceptance Model for Predicting Product Usage
Non-Refereed Research Abstract presented at and in Proceedings of the Decision Sciences Institute (2013)
  • Kwabena G. Boakye, University of North Texas
  • Thomas McGinnis, Grand Valley State University
  • Victor R. Prybutok, University of North Texas
Abstract
We propose an integrated model, consisting of a quality framework and the Technology Acceptance Model (TAM), to allow predicting an individual’s intention to continue purchasing a product. We use a survey methodology, collect data, and test the predictive power of our integrated model against TAM
Keywords
  • Technology Acceptance Model,
  • TAM,
  • Technology integration,
  • Product usage
Publication Date
November 16, 2013
Citation Information
Kwabena G. Boakye, Thomas McGinnis and Victor R. Prybutok. "An Integrated Technology Acceptance Model for Predicting Product Usage" Non-Refereed Research Abstract presented at and in Proceedings of the Decision Sciences Institute (2013)
Available at: http://works.bepress.com/kwabena-boakye/7/