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Selected Works of Kwabena G. Boakye
Presentation
Development of a Mass Service Customer Commitment Model
Non-Refereed Research Abstract Presented at and in Proceedings of the Decision Sciences Institute (2014)
  • Kwabena G. Boakye, Georgia Southern University
  • Charles Blankson, University of North Texas
  • Victor R. Prybutok, University of North Texas
Abstract
This study develops and tests a model that examines factors that influence commitment to a mass service (e.g., banking). We use a survey methodology to examine the relationships between service quality and commitment in the service domain. The results provide guidelines for researchers and practitioners in the services sector.
Keywords
  • Mass Service,
  • Banking,
  • Service quality,
  • Commitment
Disciplines
Publication Date
November 22, 2014
Citation Information
Kwabena G. Boakye, Charles Blankson and Victor R. Prybutok. "Development of a Mass Service Customer Commitment Model" Non-Refereed Research Abstract Presented at and in Proceedings of the Decision Sciences Institute (2014)
Available at: http://works.bepress.com/kwabena-boakye/6/