This study creates an urgent care (UC) service quality model and contextualizes a version of SERVPERF called UCPERF. In doing so, UCPERF fills a research void by examining how the service quality constructs measure healthcare patient satisfaction within an urgent care environment. Findings indicate that UCPERF is an equally effective version of the SERVPERF model; however, unlike SERVPERF, UCPERF yields a model targeted for patient satisfaction and contextualized for use in an urgent care environment. The authors believe that UCPERF allows quick assessment of competitive issues for patients and can allow greater satisfaction with service quality, which reduces the likelihood of switching healthcare providers.