"101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies" by Kunal Swani

Selected Works of Kunal Swani

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101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies

2012 American Marketing Association Winter/Summer Educators' Proceedings

Kunal Swani, Wright State University - Main Campus
George Milne
Brian P. Brown

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Document Type

Conference Proceeding

Publication Date

1-1-2012

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Disciplines

Advertising and Promotion Management,
Business,
Communication,
Marketing,
Social and Behavioral Sciences and
Social Media

Citation Information

Kunal Swani, George Milne and Brian P. Brown. "101 People Like This: Evaluating The Facebook Message Strategy Effectiveness of Fortune 500 Companies" 2012 American Marketing Association Winter/Summer Educators' Proceedings (2012) p. 382 - 383
Available at: http://works.bepress.com/kunal_swani/4/