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The Effectiveness of Social Media Messages in Organizational Buying Contexts
2011 American Marketing Association Educators' Proceedings
  • Kunal Swani, Wright State University - Main Campus
  • Brian P. Brown
Document Type
Conference Proceeding
Publication Date
1-1-2011
Catalog Record
Catalog Record
Citation Information
Kunal Swani and Brian P. Brown. "The Effectiveness of Social Media Messages in Organizational Buying Contexts" 2011 American Marketing Association Educators' Proceedings (2011) p. 519 ISSN: 0888-1839
Available at: http://works.bepress.com/kunal_swani/3/