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The Effectiveness of Social Media Messages in Organizational Buying Contexts
2011 American Marketing Association Educators' Proceedings
  • Kunal Swani, Wright State University - Main Campus
  • Brian P. Brown
Document Type
Conference Proceeding
Publication Date
1-1-2011
Citation Information
Kunal Swani and Brian P. Brown. "The Effectiveness of Social Media Messages in Organizational Buying Contexts" 2011 American Marketing Association Educators' Proceedings (2011) p. 519 ISSN: 0888-1839
Available at: http://works.bepress.com/kunal_swani/3/