"The Effectiveness of Social Media Messages in Organizational Buying Contexts" by Kunal Swani

Selected Works of Kunal Swani

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The Effectiveness of Social Media Messages in Organizational Buying Contexts

2011 American Marketing Association Educators' Proceedings

Kunal Swani, Wright State University - Main Campus
Brian P. Brown

Document Type

Conference Proceeding

Publication Date

1-1-2011

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Disciplines

Advertising and Promotion Management,
Business,
Communication,
Marketing,
Social and Behavioral Sciences and
Social Media

Citation Information

Kunal Swani and Brian P. Brown. "The Effectiveness of Social Media Messages in Organizational Buying Contexts" 2011 American Marketing Association Educators' Proceedings (2011) p. 519 ISSN: 0888-1839
Available at: http://works.bepress.com/kunal_swani/3/