"Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication" by Kunal Swani

Selected Works of Kunal Swani

Follow Contact

Popular Press

Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication

Marketing Faculty Publications

Kunal Swani, Wright State University - Main Campus
George Milne
Brian P. Brown

Link

Document Type

Conference Proceeding

Publication Date

1-1-2013

Disciplines

Advertising and Promotion Management,
Business,
Communication,
Marketing,
Social and Behavioral Sciences and
Social Media

Comments

The paper was published at the 29th IMP-conference in Atlanta, Georgia in 2013.

Citation Information

Kunal Swani, George Milne and Brian P. Brown. "Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication" (2013)
Available at: http://works.bepress.com/kunal_swani/2/