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Contribution to Book
Decision-Making in Economics: Critical Lessons from Neurobiology
Economic Behavior, Game Theory, and Technology in Emerging Markets
  • Renato Martins Alas, Bond University
  • Kuldeep Kumar, Bond University
  • Avik Mukherjee, Globsyn Business School
  • Munirul H. Nabin, Deakin University
  • Sukanto Bhattacharya, Deakin University
Date of this Version
1-1-2014
Document Type
Book Chapter
Publication Details

Citation only

Martins, R. A., Kumar, K., Mukherjee, A., Nabin, M. H., & Bhattacharya, S. (2014). Decision-Making in Economics: Critical Lessons from Neurobiology. In B. Christiansen, & M. Basilgan (Eds.) Economic Behavior, Game Theory, and Technology in Emerging Markets (pp. 46-56). Hershey, PA, USA: IGI Global.

Access the publisher

2014 HERDC submission. FoR code: 140302

© Copyright IGI Global, 2014

ISBN
9781466647459
Disciplines
Abstract

In this chapter, the authors consider some of the issues regarding the rational choice decision framework in neoclassical economics and how it can particularly be found wanting in the absence of due consideration for some of the underlying critical neurobiological factors which govern decision making. They develop a critical decision problem and explore the scenario where the solution predicted by formal economic theory may be in conflict with the decision that actually occurs. Such conflict is especially relevant in the context of economic decision making in emerging markets where there can be a lack of trust in the system by the agents operating within it. Based on logically consistent arguments derived from the extant literature, the authors argue that non-consideration of underlying neurobiological factors is a direct cause of this conflict.

Citation Information
Renato Martins Alas, Kuldeep Kumar, Avik Mukherjee, Munirul H. Nabin, et al.. "Decision-Making in Economics: Critical Lessons from Neurobiology" HersheyEconomic Behavior, Game Theory, and Technology in Emerging Markets (2014) p. 46 - 56
Available at: http://works.bepress.com/kuldeep_kumar/49/