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Article
Changing the “face” of the opioid epidemic: A generic rhetorical analysis of addiction obituaries
Rhetoric of Health and Medicine (2019)
  • Kristen Cole, San Jose State University
  • Anna F. Carmon, Indiana University - Purdue University, Columbus
Abstract
Obituaries are becoming an increasingly popular medium that people who have lost friends and relatives to opioid overdose are using to speak out. Many sources refer to these as addiction obituaries. In this essay, we present a generic rhetorical analysis of 73 addiction-related
obituaries in order to question and explore this phenomenon as a potential emerging genre of rhetoric. In doing so, we argue that addiction obituaries constitute a hybrid rhetorical genre intertwining the conventions of an obituary with a public service announcement, which we call a public service death announcement, or PSDA. This symbolic form fulfills many social functions necessitated by the unique sociocultural circumstances brought forth by the opioid crisis. However, it also reveals limitations of conceiving of addiction at the level of individual faces.
Keywords
  • addiction,
  • obituary,
  • generic analysis,
  • opioid epidemic
Disciplines
Publication Date
2019
DOI
http://dx.doi.org/10.5744/rhm.2019.1014
Citation Information
Kristen Cole and Anna F. Carmon. "Changing the “face” of the opioid epidemic: A generic rhetorical analysis of addiction obituaries" Rhetoric of Health and Medicine Vol. 2 Iss. 3 (2019)
Available at: http://works.bepress.com/kristen-cole/1/