What does it mean to consider that resistance is futile? Resistance to what? To the creature? Perhaps in modern times we can speak of being resistant to the status quo and to the collective, or to mass surveillance and privacy invasions, or to unrelenting advertising and to endless apps. Nowadays, anyone who is seen to oppose any form of perceived “progress” is considered an obstacle to its adoption. The measurable targets and business aims (which include “transfer pricing”) of mega corporates involved in hi-tech innovation and manufacturing is to ensure that consumers are in a constant mode of upgrades. It is for consumers to be locked-in to not only hightech gadgetry but one appliance after another, albeit in the home, in the workshop, and outdoors.