购物中心“跟踪”系统大受欢迎 可瞬间“捉到”消费者

时间：2013-01-17 14:15:41 来源：南澳中文网 作者：编译部-崔嘉惠

蓝道购物中心的“血拼者”可以让自己的手机被“跟踪”。购物街管理者旨在通过该项目绘制街内人流分布表格、掌握目标盲点。

蓝道购物中心管理当局及阿德莱德市政厅议员Houssam Abiad称：“该系统只会追踪定位购物者的移动情况，并不会获知他们的身份及个人资料，除非他们在管理当局登记了自己的私人信息。”

一旦注册该系统，人们在进入购物中心时便会以短信形式接收到自己喜欢的商店内的销售及打折资讯；或者也可通过手机应用程序获知上述信息。

购物者还可以获得附近名胜景点（如：南澳博物馆及美术馆）的相关时讯。

Abiad称，他们希望能够在数周内有人加入该系统。这决定着该系统能否可行。

商场管理当局主席 Theo Maras也表示，希望该追踪系统可以在未来6-12个月内试行。

市长Stephen Yarwood赞称该追踪系统是一项相当吸引人的科技成果。尊重购物者隐私的同时还能强化人们对购物中心的购物经历。

澳大利亚隐私基金会（Australian Privacy Foundation）副主席Katina Michael s博士称：“在没有获得购物者本人同意的情况下，他们不会被追踪。”

Shopping center "track" system popular can instantly "catch" consumer

Time: 2013-01-17 14:15:41 source: Nan'ao Chinese net Author: compiling Department Cui Jiahui

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Landau shopping center "shopping" can make your mobile phone is "tracking". Shopping street management aims to the project drawing street flow distribution form, mastery goal blind spot.

Landau shopping center management authority and the Adelaide Council member Houssam Abiad said: "mobile of the system will only track the location of shoppers, and will not learn the identity and their personal data, unless they registered their private information in management."

Once registered with the system, people in the shopping center will be entered in the form of text messages received their sales and discount information like store; or they may be informed of the information through the mobile phone application.

Shoppers can also access to the nearby scenic spots (such as: Nan'ao Museum and art gallery) related newsletter.

Abiad says, they hope to be able to in the next few weeks people join the system. This determines whether the system is feasible.

Shopping Center Management Authority Chairman Theo Maras also said, hope that the tracking system can be tried out in the next 6-12 months.

Mayor Stephen Yarwood praised the tracking system is a very attractive achievement of science and technology. To respect the privacy of also can strengthen people shoppers to the shopping center shopping experience.

The Australian privacy Foundation (Australian Privacy Foundation) Dr. Katina Michael s vice president said: "in did not obtain shoppers consent, they will not be tracked."