We've seen waves of automatic identification innovation since the 1960s. First bar codes changed the face of the supermarket checkout, then magnetic-stripe cards changed banking, smart cards made a debut for telecommunications and much more in Europe especially, then biometrics for electronic benefits schemes and other government-to-citizen transactions, and the finally contactless cards and microchip implants for the identification of bovine, swine and fish. While the selection environment of these technologies continues to increase, integration and convergence of infrastructure and various auto-ID techniques is rapidly occurring. What does this mean for citizens in every day life? Will predictive analytics be used to manipulate our purchasing behaviours or decision making capacities? This discussion addresses matters to do with free will, autonomy, the right to be left alone, and human rights and dignity. It also maintains that the more time we give over to devices that we wear, the harder it will be to loose the shackles from the technology grip. Katina calls this high-tech lust. It is a type of addiction. How do we get back our work-life balance? In the busy world of instant communications how do we leave some time for the self to develop privately through meditation and other activities that bring us not closer to technology, but closer to each other as people.