"The Effects of Rhetorical Figures and Cognitive Load in Word‐of‐Mouth Communications" by Gavin L. Fox

Selected Works of Kirk St. Amant

Follow Contact

Article

The Effects of Rhetorical Figures and Cognitive Load in Word‐of‐Mouth Communications

Psychology & Marketing (2015)

Gavin L. Fox, Washington and Lee University
Shannon B. Rinaldo, Texas Tech University
Kirk St. Amant, East Carolina University

Link

Disciplines

Communication,
Marketing and
Psychology

Publication Date

October 1, 2015

DOI

10.1002/mar.20839

Citation Information

Gavin L. Fox, Shannon B. Rinaldo and Kirk St. Amant. "The Effects of Rhetorical Figures and Cognitive Load in Word‐of‐Mouth Communications" Psychology & Marketing Vol. 32 Iss. 10 (2015) p. 1017 - 1030
Available at: http://works.bepress.com/kirk-stamant/23/