Article
The Effects of Rhetorical Figures and Cognitive Load in Word‐of‐Mouth Communications
Psychology & Marketing
(2015)
Disciplines
Publication Date
October 1, 2015
DOI
10.1002/mar.20839
Citation Information
Gavin L. Fox, Shannon B. Rinaldo and Kirk St. Amant. "The Effects of Rhetorical Figures and Cognitive Load in Word‐of‐Mouth Communications" Psychology & Marketing Vol. 32 Iss. 10 (2015) p. 1017 - 1030 Available at: http://works.bepress.com/kirk-stamant/23/