Based on a participatory, learner-based approach, this study examined feedback to various Food Security Messages (FSMs) from 118 rural, low-income mothers across 10 states. We conducted individual interviews with 75 mothers as well as nine focus groups in eight states with a total of 43 mothers to create, test, and refine FSMs. Qualitative analysis revealed that rural, low-income mothers preferred messages that (1) were short and to the point but included relevant details; (2) contained voices of peers and/or professionals who were trusted by low-income mothers; (3) were relatable to their own life, particularly to their rural challenges; and (4) recommended various strategies to cope with food insecurity. Findings from this study suggest that carefully tailored messages related to food insecurity are applicable to Extension and other organizations that aim to reduce food insecurity among low-income families.