This presentation covers how facets can drive user discovery in Primo whether students have library instruction or not. At the Portland State University Library, the new Primo UI was launched August 2016. The design team decided which facets to turn on, their order, and which ones should be open or closed. The pedagogical perspective addressed the student user who does not receive formal library instruction face to face or online. This presentation covers the decision-making process, statistical analysis, and how enhancements informed subsequent changes to the facets.