"Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses" by Kimberly S. Pichot

Article

Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses

Faculty Publications

Kimberly S. Pichot, Andrews University

Document Type

Conference Proceeding

Publication Date

3-27-2019

Keywords

Social media engagement,
Corporate communications,
Small businesses,
Mid-size businesses

Disciplines

Business and Corporate Communications,
Business Intelligence,
Entrepreneurial and Small Business Operations,
Management Information Systems and
Technology and Innovation

Book Title

Operations Management and Entrepreneurship Track. Operations Management and Entrepreneurship Association Proceedings

Publisher

MBAA International

First Department

School of Business

Citation Information

Kimberly S. Pichot. "Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses" 55th Annual MMBA International Conf., 2019, Chicago, ILMurfreysboro, TN(2019)
Available at: http://works.bepress.com/kimberly-pichot/8/