Article
The Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation
AMCIS 2007 Proceedings
Publication Date
12-31-2007
Citation Information
Alanah Davis and Deepak Khazanchi. "The Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation" (2007) Available at: http://works.bepress.com/khazanchi/95/