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Article
The Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation
AMCIS 2007 Proceedings
  • Alanah Davis, University of Nebraska at Omaha
  • Deepak Khazanchi, University of Nebraska at Omaha
Publication Date
12-31-2007
Citation Information
Alanah Davis and Deepak Khazanchi. "The Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation" (2007)
Available at: http://works.bepress.com/khazanchi/95/