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Article
The Impact of Discounting Room Rates on In-House Restaurant Sales
Rosen Faculty Scholarship and Creative Works
  • Kevin Stephen Murphy, University of Central Florida
  • Kelly J. Semrad, University of Central Florida
  • Elizabeth Yost, University of Central Florida
Keywords
  • hotel, revenue management, discounting, in-house restaurants, bounded rationality
Abstract
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales. The model summary provided results indicating that the discounting of room rates during the low season did not significantly influence in-house restaurant sales. The value of this study lies in the empirical results that may provide guidance to the revenue management practices of hotel managers.
Publication Date
2-8-2013
DOI
10.1080/15256480.2013.753805
Number of Pages
50-65
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality and Tourism Administration
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
Citation Information

Murphy, K. S., Semrad, K. & Yost, E. (2013). The Impact of Discounting Room Rates on In-house Restaurant Sales, International Journal of Hospitality and Tourism Administration. 14(1), 1-15.