Skip to main content
Article
Does Isolating a Visual Element Call Attention to It? Results of an Eye-tracking Investigation of the Effects of Isolation on Emphasis
Technical Communication (2005)
  • Thomas R Williams, University of Washington
  • Christopher Mulligan, University of Washington
  • Kent M Koprowicz, University of Washington
  • Jamie Miller, University of Washington
  • Christy Reimann, University of Washington
  • Da-Shin Wang, University of Washington
Abstract

Reports the results of an eye-tracking experiment to assess the impact of the isolation of a visual element on its relative ability to attract a viewer's attention. Reviews the logic underlying eye-tracking studies.

Disciplines
Publication Date
February, 2005
Citation Information
Thomas R Williams, Christopher Mulligan, Kent M Koprowicz, Jamie Miller, et al.. "Does Isolating a Visual Element Call Attention to It? Results of an Eye-tracking Investigation of the Effects of Isolation on Emphasis" Technical Communication Vol. 52 Iss. 1 (2005)
Available at: http://works.bepress.com/kent_koprowicz/4/