Article
Advocacy revisited: Newer insights based on research and evidence; The Seventh Follett Lecture, Graduate School of Library and Information Science, Dominican University, 9 February 2011
World Libraries
(2012)
Abstract
Although a popular focus for librarians, advocacy is often misunderstood and rarely evaluated. It is not publicity, public relations, messaging, marketing, or lobbying alone. It is a planned, deliberate, and sustained effort to develop understanding and support incrementally over time. Greatest success comes through positive relationships, employing proven strategies for social influence — consistency and commitment, reciprocation, authority, liking, social proof, and scarcity.
Disciplines
Publication Date
2012
Citation Information
Ken Haycock. "Advocacy revisited: Newer insights based on research and evidence; The Seventh Follett Lecture, Graduate School of Library and Information Science, Dominican University, 9 February 2011" World Libraries Vol. 19 Iss. 1-2 (2012) Available at: http://works.bepress.com/ken_haycock/50/